Are you having fun?
Promo videos is a broader term of the crowd-funding videos and personal profile videos that I am currently making for clients.
Creativity- we have lots of it, in many forms and directions, follow the ones that fit your projects best.
Listen and be observant- this is difficult, you must practice....trust me.
Brainstorm- write it all down. Draw. Scribble. Take it out of you and put it on paper, make it visual and tangible.
Have a plan. Get examples on-line, off-line make a database of what your ideas are, who your audience is.
DELIVER Something new.
AVOID STATIC PATTERNS. Understanding analytic patterns your visitor statistics is key to understand what is and what is not working.
This video here...